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Expertise
RDD has experience and expertise in delivering projects from initial briefing through to successful launch, working in dynamic teams using an agile approach to developing projects. Focused activity is planned into four key phases;
CONCEPT
ANALYSIS
DEVELOPMENT
LAUNCH
Each phase is delivered by expert teams with input from area specialists as required. Full management of the process ensures rapid, co-ordinated development of every project using our expertise and knowledge.
Concept Creation
Driving innovation through creativity, challenging to deliver more
Insight
- Voice of the customer / users
- Persona studies
- Trends
- Market research
- Usability, work flow, efficiencies
- Insight landscape – Market, technology, legal changes
Rapid Innovation
- Ideation
- Concept development
- Moderated brainstorming
- Design thinking
Concept Mapping
- Creative and constructive analysis
- Review, refine and define
- Prioritisation
- Concept roadmap
Business Analysis
Building success into concepts by reviewing concepts against business and commercial requirements
Growth
- Market sizing (TAM, SAM)
- Business model opportunities
- Competitor analysis
- Value proposition canvas
- User journey
Business
- Business canvas
- Business case financials – ROI, payback term, volume, revenue
- Operations and logistics
- Business model opportunities
- Market requirements document
- Proposition USPs, claims, argumentation
Future
- Innovation roadmap
- Portfolio management
- Brand development
- Expanding category, product type
- New routes to market, market channel
Product Development
Crafting leading products and services through experienced engineering and inspired design
Product Development
- Engineering
- Industrial design
- Design development– 2D, 3D
- Visualisation
- Prototyping
UI/UX
- Scope and definition
- Requirements for software / App build
- Wireframes, demo
- Agile process – software development
Manufacture
- Design for Manufacture
- Production support – tooling, fabrication, operations
IPR
- IP development – creating unique protectable assets
- IP management – ensuring new product developments do not infringe existing IPR
- Legal Guidance
Technical Support
- Factory selection and partnership assistance
- Ongoing support in development and production
Launch
Delivering market ready products and campaigns to accelerate market growth and access new customers
Launch Campaign
- Marketing campaign strategy
- Advertising Ooh, digital, print
- Social media campaign
- Events
In-store campaign including POS support - Promotion
Go to Market
- GTM tool kit – manual, packaging, datasheet, brochure
- Legal – certification, design registration, IP, DOC
- Visuals – Images, renders, animation, video
- Website, microsite
- Key messaging
Sales / marketing training
Brand
- CMF
- Brand Guidelines
- Packaging