Expertise

RDD has experience and expertise in delivering projects from initial briefing through to successful launch, working in dynamic teams using an agile approach to developing projects.  Focused activity is planned into four key phases;

CONCEPT

ANALYSIS

DEVELOPMENT 

LAUNCH

Each phase is delivered by expert teams with input from area specialists as required.  Full management of the process ensures rapid, co-ordinated development of every project using our expertise and knowledge.

Concept Creation

Driving innovation through creativity, challenging to deliver more

Insight

  • Voice of the customer / users
  • Persona studies
  • Trends
  • Market research
  • Usability, work flow, efficiencies
  • Insight landscape – Market, technology, legal changes

Rapid Innovation

  • Ideation
  • Concept development
  • Moderated brainstorming
  • Design thinking

Concept Mapping

  • Creative and constructive analysis
  • Review, refine and define
  • Prioritisation
  • Concept roadmap

Business Analysis

Building success into concepts by reviewing concepts against business and commercial requirements

Growth

  • Market sizing (TAM, SAM)
  • Business model opportunities
  • Competitor analysis
  • Value proposition canvas
  • User journey

Business

  • Business canvas
  • Business case financials – ROI, payback term, volume, revenue
  • Operations and logistics
  • Business model opportunities
  • Market requirements document
  • Proposition USPs, claims, argumentation

Future

  • Innovation roadmap
  • Portfolio management
  • Brand development
  • Expanding category, product type
  • New routes to market, market channel

Product Development

Crafting leading products and services through  experienced engineering and inspired design

Product Development

  • Engineering
  • Industrial design
  • Design development– 2D, 3D
  • Visualisation
  • Prototyping

UI/UX

  • Scope and definition
  • Requirements for software / App build
  • Wireframes, demo
  • Agile process – software development

Manufacture

  • Design for Manufacture
  • Production support – tooling, fabrication, operations

IPR

  • IP development – creating unique protectable assets
  • IP management – ensuring new product developments do not infringe existing IPR
  • Legal Guidance

Technical Support

  • Factory selection and partnership assistance
  • Ongoing support in development and production

Launch

Delivering market ready products and campaigns to accelerate market growth and access new customers

Launch Campaign

  • Marketing campaign strategy
  • Advertising Ooh, digital, print
  • Social media campaign
  • Events
    In-store campaign including POS support
  • Promotion

Go to Market

  • GTM tool kit – manual, packaging, datasheet, brochure
  • Legal – certification, design registration, IP, DOC
  • Visuals – Images, renders, animation, video
  • Website, microsite
  • Key messaging
    Sales / marketing training

Brand

  • CMF
  • Brand Guidelines
  • Packaging
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