ANOTHER RDD+ PROJECT HAS JUST GONE LIVE ACROSS EUROPE AT ALDI.

A challenging brief to deliver high performance cordless sanders, running on the exclusive Dual Voltage Activ Energy battery platform. A thorough competitor research and testing program conducted by RDD+ allowed us to engineer every tool to a new high-performance benchmark at this incredible value price point, in addition to which RDD+ created a new visual design language and superior ergonomic proposition for the Aldi Ferrex power tool brand.

ALDI online
Aldi RDD

More posts

Think we can help your business?

For updates from the team, follow us on our social platforms.

RDD is a proven, results orientated product development company. delivering Ideas, Innovation, Engineering, Industrial Design, Prototypes.
People focus. Technology focus. Business focus. Patent focus. Real world insights that define and create better products.

© 2022 RDD+ v.20220505