With the RDD+ developed Powerplus Dual Power range going from strength to strength in Europe, we are often asked about what goes into such strong, sustained performance.

The RDD+ strategy is to fully engage our teams to ensure our clients can expect high performance in their projects every time.

For our research team it means in depth understanding of how things are, and how they could be, for end users, the competitive environment, product and brand positioning, and the real world of all forms of retail.

For our engineering team it means performance in innovation as they strive for efficiency and effectiveness in every new tool and battery platform we develop.

For our Industrial Design team, it means outstanding ergonomics, intuitive user interaction and class leading, dynamic appearance design that builds brands.

For our intellectual property team it means protecting innovation, design and brand through research, application and continued stewardship.

For our commercial teams it means helping our clients business grow, creating flexible, cost effective supply chains that deliver ranges that outperform throughout their commercial life with excellent return on investment.

For our teams, their performance means many things, but ultimately we have one goal – to  build strategic partnerships with our clients to bring genuine high performance to their businesses.

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